CAVU Venture Partners led a $6 million Series A funding round for Native Pet.

CAVU Venture Partners led a $6 million Series A funding round for Native Pet.

The new investment follows rapid retail expansion, which is fueling innovation and category growth in the pet supplement space.

ST. LOUIS, March 24, 2022 (PRNewswire) – Native Pet, a pet nutrition company that creates all-natural, highly effective, and limited ingredient dog supplements, announced today the closing of a $6 million Series A round led by CAVU Venture Partners, with participation from Mars' Companion Fund and Selva Ventures. Launched in 2017, the brand has already achieved significant growth milestones and plans to use this round of funding to continue that strategic growth online and in retail locations while expanding its innovative portfolio of whole-food pet supplements.

"We are still in the early stages of the pet supplement industry. The vast majority of consumers continue to rely on mass-produced daily meal regimens (like kibble). They're realizing that their dogs may have special nutritional requirements that aren't being met right now. Supplements provide a value proposition that kibble alone cannot. Using supplements results in a customized diet that is unique to their dog "Native Pet's CEO and Cofounder, Dan Schaefer, stated "Consider this: if humans use supplements to tailor their nutrition, why shouldn't we do the same for our pets? We have more control over our pet's diet than we do over our own."

"With the significant increase in pet ownership over the last two years, today's pet parents are increasingly focused on the health and well-being of their beloved animals," Brett Thomas, Cofounder of CAVU Venture Partners, said. "Native Pet is responding to the call of modern-day pet owners who want to go beyond traditional kibble to improve their pet's health with highly nutritious and distinct products. We are thrilled to be working with Dan and Pat as they reimagine pet nutrition in order to improve the health and happiness of pets worldwide."

Native Pet's innovative approach to supplement formulation makes it easier than ever to keep your pets happy and healthy. Native Pet's nine products are developed in collaboration with certified veterinary nutritionists and are function-driven to provide dogs with unique benefits based on need. They are effective, nutrient-rich, and delicious because they are minimally processed and made with whole-food ingredients. Dogs adore the taste, as evidenced by Native Pet's perfect palatability score during product testing.

The brand's most recent product launch, an air-dried chew collection, provides pets with targeted relief in an easy-to-use, protein-forward bite. These four new products – Calm, Relief, Allergy, and Bladder – are a clear continuation of Native Pet's innovative approach and truly distinguish the brand in the growing category. The chews are made from chicken, are gluten-free, and do not contain any oils or artificial flavors. Historically, the soft chew format has dominated the supplement category, requiring 10+ inactive ingredients to hold the chew together.This includes starches, oils, and fillers that have been processed under high pressure and have little to no nutritional value. Native Pet's air-dried formulation process uses far fewer inactive ingredients, resulting in a more nutritious product for your growing pet.

Native Pet's strategy is straightforward: create functional foods that add targeted nutrition to our pets' daily routines while providing effective results, clean ingredients, and truly delicious taste. Native Pet can be purchased at Amazon, Boxed, Chewy, Walmart,  select Target locations, and on their website: https://nativepet.com/.

For more information, go to nativepet.com or follow @thenativepet on Instagram and TikTok.